MARK KAMARA - A2 MEDIA PORTFOLIO
In order to be able to produce the most effective music video possible, it is also important for us to share our ideas with other people, to learn about what ideas are strong, and what ideas could be improved, or eliminated entirely. We have conducted two surveys, in which I discuss the results throughout this page.
Below this stretch of text, is a screenshot of the first survey that Amid, Trenay and I had sent out to our fellow sixth form students. This survey was regarding our band name and it asked, out of all the following band names, select one that you feel appeals to the dance and house music genre the most. We got 70 respondents for this survey, which is a very good number for us to be able to draw on a majority vote. The answer that was selected the most was ATM (Any Thing Moves), which was selected six times. In second place, Binge, Overflow, Endless Flow and Routemaster, were all selected 5 to 4 times. Going down the list, the band names get less and less selected, until the bottom, where there are quite a few that weren't even selected From this survey, we learnt that ATM was the most popular with our audience, and so this is the band name that we will now be going with, in the process of planning for and executing our music video. To view the interactive version of our survey, Click Here [59].
AUDIENCE RESEARCH
The second survey that we sent out was for us to be able to learn what our audience felt about the House and Dance music genre, and to see whether they liked some of our concepts or not, as well as their behaviour in watching music videos, or simply digesting music. The first question, as shown in the screenshot below, asks if you are Male or Female. We got 22 male and 14 female respondents, meaning that we slightly had more males than females taking this survey, however pretty well balanced out either way. To view the interactive version of this entire second survey, Click Here [60].
The second question asked how old are you, and the results, as shown in the screenshot below, show a majority of 17 year olds, (selected 16 times), with 16 year olds in second place, (selected 11 times), and 18 year olds behind that, (selected 6 times). 3 people also selected ages 41+. From this data, I can say that this survey is half reliable and half not because, it does not fully meet our target audience, as our target audience was from 13 - mid-20s, but however dues still cover some of this age group.
Below is a screenshot of question 3, which asked, what is your favourite genre of music. For this question, the most selected options, were RnB, Rap and pop, all selected six times. House was only selected three times, and dance selected once, so again highlighting that the survey is half promising, as it seems that our audience may not be too into our chosen genre.
Below is a screenshot of the responses for question four, which asked, how often do you listen to house and dance music. For this, we got nine people, who selected sometimes and often, and seven selected always, which is a pretty good sign that our audience are aware of how the Dance and House genres sound. Rarely was selected seven times, and never selected four times, which suggests that the majority of our audience will actually listen to House and Dance music sometimes, but not as common as other people, like myself would.
Question five, as shown in the screenshot below, asked, what platforms do you usually watch house and dance music videos on. The most selected response was YouTube, selected 25 times, which I believe goes to show that YouTube is where we should upload our music video to, when it is complete, as a pose to another online video service.
Below is a screenshot of the responses for question six, which asked our audience, if they are more likely to buy or download a song after watching its music video. 19 people said No, and 17 people said Yes, making it almost balanced out. It’s quite surprising that loads of people won’t buy a track after watching its music video, but also surprising that quite a few people will, making me feel confident that we will be able to compare these numbers with the survey that we send out with our music video, once it’s complete.
Question seven, as shown in the screenshot below, asked our audience about how they hear about new music videos. YouTube ads and suggestions was selected the most, (22 selections). The second most selected was Word of Mouth. We can definitely market our music video through word of mouth, but YouTube ads and suggestions is not a factor that we can easily control. Our audience also selected social media such as Facebook and Twitter quite a few times, suggesting that marketing through social media could be quite effective, for our music video.
Below is a screenshot of the responses for question eight, which asked, which of the following elements do you expect to see in a dance or house music video. Dancing was selected the most, (selected 17 times), and the least selected was slow motion. Fast paced editing when the song drops was actually selected quite a lot, as well as Out of the ordinary concepts, which I feel are elements that we could possibly take forward for our music video.
Question nine, as shown in the screenshot below, asked, what do you think of the element of paranoia in a house and dance music videos. The most selected response was Might work, and might not, (selected 14 times), and the rest of the responses slightly positive. However, three people said they hated the idea, and five people said that it was not a good idea. I am quite happy that our audience are balanced about the element of Paranoia, as it is something that I wish to explore in our music video, with Amid and Trenay, and our results could go either way, adding an exciting experimental feel to our potential music video.
The last question, shown in the screenshot below, was question 10, which asked our audience, if there are any elements, techniques or styles that they would like to see in our music video. We also states that any idea would be appreciated, and how we could possibly include it into our music video. Some of the responses that we received were quite inappropriate, or not relevant, rendering them useless. However, there were some good suggestions. One person said that they think that the music video should be colourful, in which we could think about, when planning our music video. Another person said, to include a story through dance, which I felt was a very strong suggestion, as this could improve the narrative element of our music video, by incorporating Dance, which as we learnt from one of the earlier questions, is the most expected element in House and Dance music. Parkour was also a suggestion, giving us another possible route that we could explore for the video. Another person said, that having a story is generally good rather than having random scenes, and a music video is better, with a deep meaning behind it that people could think about and relate to, which I feel is a very valuable thing that we can take from this question, as throughout planning, we could constantly think about what this person has said, to notify us, in terms of if our music video has been planned out well enough.
In conclusion, I feel that these two surveys have been very beneficial for Amid, Trenay and I, in terms of learning about our audience, and to help us decide on ideas and concepts that we feel would work best in our music video. Additionally, some of the suggestions from the last question were really strong, and could act as potential guidelines for the music video that we are going to produce.